McDonald’s issued an apology and claimed that their account had been “ hacked by an outside source.” It was quickly taken down, but managed to rack up over 1,000 likes and retweets, as well as garnering reactions from angry Trump supporters rallying behind the short-lived #BoycottMcDonalds hashtag. In March of 2017, McDonald’s tweeted an explicitly political post from its official account and briefly pinned it to the top of their page. The pancake house quickly removed the post and claimed that their account had been hacked. The 2016 US presidential election and its fallout has proven a divisive issue, so when IHOP retweeted the above post regarding Hillary Clinton’s campaign, it provoked a range of reactions. Someone working for Chrysler’s social media team apparently had a case of road rage turned social media rage and tweeted out an off-color message denigrating Detroit’s drivers from Chrysler’s official account. But whoever was running the StubHub Twitter feed one fateful Friday afternoon in 2012 must have had a particularly rough day when they tweeted this out. Obviously, though, that had already been taken care of.Įven after a great week of work, most of us are happy to get out of the office. Usually when someone does something like this on social media, they get fired. These tweets and others like them were posted by a former HMV employee who was hit hard by a wave of terminations in 2013. HMVĬlosing a department is never easy, but if one of the people losing their jobs has access to the company Twitter account, you definitely want to make sure that you change the password before the severance checks get handed out. Making sure you’ve switched from your work to personal account, taking access away from people who are no longer with the company, and making sure all accounts are secure are vital parts of protecting your company from gaffes like these. On top of that, larger operations often have entire teams of people with access to social media accounts. ![]() Social media is such a fluid, always-on world that many social media professionals tweet for work using their personal devices when necessary.
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